There's not an aesthetic problem in the dress shoe world, there's a function problem.  We love shoes, and we love our feet.  So why should dress shoes have to be uncomfortable just to look good?  We thought they didn't need to, so we started Free Form to create a product that we wanted to see come to life–to truly fill the gap between form and function.

So we set out to change dress shoes.  To bring the function and freedom that we loved to the dress shoe world, and stay true to the form we have always admired while keeping the natural anatomy of the foot in mind.

Here are some of the problems we saw, and the solutions we decided to offer. 

A good pair of shoes can be an investment, and we wanted you to be as excited about yours as we are about ours.

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